Tamam Finance has contracted TrafficGuard’s Mobile App fraud prevention to safeguard mobile attribution integrity and steer ad spend toward genuine, incremental installs. The press release describes a real-time solution that validates clicks, installs, and post-install activity in partnership with OMD MENA, enabling Tamam to block invalid traffic from reaching its mobile measurement partner. By uncovering potentially invalid or misattributed installs—reported as up to 66% in the analysis—the company aims to improve budget efficiency and optimize campaigns based on trustworthy signals. The announcement signals a fintech focus on transparent attribution as growth and risk management become increasingly linked to data quality.
Key points
- Tamam Finance selected TrafficGuard to protect mobile attribution integrity and curb ad fraud.
- Deployment spans click level, install level, and post-attribution level to prevent fraudulent interactions from reaching the MMP.
- Analysis indicated up to 66% of installs may be invalid or misattributed, enabling about $120k in annual media efficiency gains.
- OMD MENA partnered with Tamam to direct spend toward genuine incremental performance and improve attribution quality.
Why it matters
By validating installs and filtering invalid traffic, Tamam gains cleaner attribution signals that feed smarter optimization and budget decisions. For fintech apps and advertisers, the case illustrates how an integrated fraud-prevention approach can protect marketing spend, improve attribution quality, and support sustainable growth when paired with a responsive agency partner. With trusted data powering decisions, marketers may reduce waste and focus on genuine user acquisition.
What to watch
- Ongoing deployment effectiveness across the install journey and its impact on attribution quality.
- Any changes to Tamam’s budgets or reported efficiency gains as a result of cleaner attribution.
- TrafficGuard’s US expansion and potential broader regional adoption in the near term.
Disclosure: The content below is a press release provided by the company or its PR representative. It is published for informational purposes.
Tamam Finance Chooses TrafficGuard to Eliminate Fraudulent Downloads Accounting for 66% of Installs, Strengthening Mobile Attribution Integrity
Riyadh, Kingdom of Saudi Arabia, 31st March –Tamam Finance, a leading digital financial service, chose TrafficGuard to protect mobile attribution integrity and drive growth by eliminating ad fraud. By implementing TrafficGuard’s Mobile App fraud prevention solution, Tamam and global media agency partner OMD MENA were able to take real-time control over mobile attribution quality. This enabled them to redirect investment towards genuine, incremental performance, resulting in US$120,000 in projected annual media efficiency improvements.
TrafficGuard’s solution allows Tamam to make better informed budgetary decisions with clean, trustworthy attribution signals. The analysis flagged that up to 66% of Tamam’s installs were potentially invalid or misattributed traffic, reinforcing the need for advanced fraud prevention controls. It was deployed and integrated at click level, install level, and post-attribution level to prevent fraudulent clicks and impressions from reaching the mobile measurement partner (MMP) from the first interactions. This enabled OMD and Tamam to protect mobile app budgets, improve MMP attribution, and ensure future growth in a more secure and transparent mobile advertising environment.
“Mobile ad fraud prevention has become increasingly critical for fintech growth teams. Fraudulent installs, misattributed conversions, and invalid post-install activity are draining budgets, distorting optimisation signals, and redirecting spend away from genuine customer acquisition," said Mathew Ratty, CEO at TrafficGuard. "By deploying TrafficGuard's Mobile App solution, Tamam and OMD MENA are proactively blocking invalid traffic across the full install journey, from click validation through to post-attribution analysis. With clean MMP data powering their decisions, they have the confidence that their campaigns are driving real users and genuine growth."
Tamam Finance is a digital financing service and the first company in the Kingdom of Saudi Arabia to be licensed by the Saudi Central Bank to provide digital financial solutions tailored to individuals. Tamam offers Shari’a compliant instant approval financing for up to 50,000 Saudi Riyals in a quick, easy, secure and fully digital solution.
When user acquisition decisions are grounded in verified attribution data, optimisation becomes significantly more effective," said Thamer Almuhaysin, Digital Marketing Manager at Tamam. "With TrafficGuard validating installs and filtering invalid traffic across our app campaigns, we've been able to trust our MMP data, sharpen budget allocation, and drive genuine, sustainable growth.
TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. In February, TrafficGuard expanded its operations in the U.S. as part of a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.
About Tamam Finance
Tamam Finance is a digital service that helps customers obtain microfinance of up to 50,000 Saudi riyals, with immediate approval and flexible repayment periods. It is the first company in the Kingdom to be licensed by the Saudi Central Bank to provide digital financial solutions tailored to individuals. The company was established in 2019 with the goal of increasing financial inclusion in the Kingdom in line with Financial Sector Development Program, part of Saudi Arabia's Vision 2030. Tamam provides Shari’a-compliant financing services and aim to meet the needs of individuals quickly and easily, without the need to submit complex documents or visit bank branches.
Learn more at: https://tamam.life/
About OMD MENA
OMD, an Omnicom Media agency, is the world's largest media network, with 14,000+ people working across more than 100 countries. At OMD, We Create What's Next—delivering creative media solutions to drive sustainable growth for the world's leading brands. Named the best-performing global media network overall by RECMA and Media Network of the Year three out of the past four Cannes Festival of Media events, OMD is a leader in innovation, creativity, and cultural relevance. www.omd.com
Learn more at: https://www.omd.com/
About TrafficGuard
TrafficGuard, a flagship product of Adveritas Ltd (ASX:AV1), is a pioneering force in advertising technology, delivering AI-driven solutions that revolutionise digital ad fraud prevention and performance optimisation. Leveraging advanced machine learning, artificial intelligence, and big data, TrafficGuard empowers businesses to combat invalid traffic and ad fraud, protect advertising budgets, and enhance campaign efficiency, driving measurable return on investment (ROI). Positioned at the forefront of the rapidly growing ad tech market, TrafficGuard’s cutting-edge software has been recognised by prestigious industry awards, including The Drum, Martech Breakthrough Awards, and Mobile Marketing. Dedicated to setting new standards in transparency and security, TrafficGuard is shaping the future of intelligent, data-driven digital advertising.
Learn more at: www.trafficguard.ai
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