Paybis has announced the integration of PayPal as a payment option for eligible customers in the United States, marking another step toward simplifying crypto onboarding for mainstream users. The Latvia-based crypto platform, which serves more than 6.9 million users globally, believes familiar payment methods may be one of the missing pieces preventing wider cryptocurrency adoption.
The new integration allows American users to purchase cryptocurrencies through PayPal directly on Paybis, using a payment brand already widely recognized across online commerce. According to the company, the move is designed to reduce friction during the checkout process, particularly for first-time buyers who may hesitate when asked to enter payment details into unfamiliar crypto platforms.
In an interview with Crypto Breaking News, Paybis co-founder and CEO Innokenty Isers explained why payment familiarity remains a critical issue for crypto adoption in the United States.
“The US has trained its consumers to pay through a handful of brands, such as PayPal, Venmo, and Apple Pay. People put their card details into those and not much else. Anything outside that list asks them to extend trust they haven't given yet, and that hesitation is usually enough to lose the sale.”
According to Isers, the challenge becomes even greater in crypto because users are simultaneously evaluating both the asset and the platform itself.
“Crypto adds another layer to that decision. The buyer is judging the asset and the platform at the same time, and an unfamiliar payment method on top of that creates too many unknowns at once.”
Paybis argues that integrating PayPal can significantly reduce those concerns by allowing users to complete transactions inside an ecosystem they already trust. The company also highlighted PayPal’s global reach, with more than 439 million active accounts worldwide, alongside internal data showing that checkout conversion rates can increase by approximately 33% when PayPal is offered as a payment option.
Isers noted that for first-time crypto buyers, privacy and trust are often more important than trading tools or token selection.
“For a first-time crypto buyer, the biggest thing PayPal does is keep their card details out of a platform they've never used. They pay inside an account they already manage, and the crypto exchange only sees that the payment cleared.”
He also pointed out that banks frequently flag or reject first-time crypto card transactions due to fraud detection systems, creating additional friction for new users.
“With PayPal in the flow, the bank reviews a charge to a company it has been clearing for years, and the whole problem disappears.”
The broader strategy reflects a growing trend within the crypto industry, where companies are increasingly prioritizing user experience and accessibility over advanced trading functionality.
Asked whether the next wave of adoption will be driven more by user experience than trading features, Isers responded:
“In five years, most people who own crypto won't think of themselves as crypto users. They'll just have an app that holds some money for them, the same way they have an app that holds their movies or their music.”
He added that future crypto products will likely operate in the background without users even realizing blockchain infrastructure is involved.
“The next phase will be products where crypto is doing work the user can't see. Think of a savings app where the yield comes from stablecoin lending, or a remittance app that settles on-chain in the background.”
The Paybis CEO also emphasized the growing importance of trusted consumer brands in driving mainstream conversion rates.
“Cash App, Robinhood, and PayPal have brought millions of Americans into crypto for the first time, even though their crypto features are basic compared to a real exchange. The trust those brands already had with users carried the conversion.”
According to the company, purchases through PayPal on Paybis can range from as little as $5 up to $1 million for eligible transactions, allowing both first-time buyers and larger investors to access the platform.
Looking ahead, Isers believes stablecoins and simplified fiat on-ramps will become the primary gateway for onboarding the next generation of crypto users.
“Stablecoins are the easiest part of crypto to understand. They behave like a dollar, don't crash overnight, and can sit in a wallet without anyone watching the market.”
He added that major payment companies are already treating stablecoins as part of the future financial infrastructure.
“PayPal launched its own stablecoin in 2023, Stripe re-entered crypto last year specifically to support stablecoin payments, and Visa has been settling card transactions in USDC since 2021.”
The PayPal integration is now available for eligible US Paybis customers as the company continues expanding its global payment infrastructure and crypto onboarding services.
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